Session Details: Crossroads 2025

Session description:
Getting investors excited about your startup starts with a clear, compelling story. In this practical session, you’ll learn how to structure a strong and visually engaging pitch deck that speaks directly to what investors care about most. We’ll explore the key elements of a winning pitch — from a sharp elevator pitch and realistic traction map to your go-to-market strategy and impact statement. You’ll also gain insight into the questions investors typically ask and how they evaluate your startup and business model. By applying proven behavioural design techniques, you’ll learn how to build a narrative that communicates your value clearly and builds trust from the very first slide. This session is ideal for founders and startup teams preparing to raise funding.

Who is it for?
For founders and founding teams looking to raise funding

What is the key takeaway?
Walk away with a clear structure and practical tools to build a compelling pitch deck that speaks to what investors really care about.