Session Details: Crossroads 2025

Session description:
You have international ambitions, or you’re already active abroad. But how do you ensure your efforts actually deliver results? Which market holds the most potential? What are the biggest pitfalls? And how do you avoid spreading yourself too thin across ten countries without real success in any?
In this interactive workshop, we’ll share best practices from experienced founders who have successfully scaled across borders. You’ll gain practical insights into what works, what to avoid, and how to achieve faster traction. No bulky reports or one-size-fits-all frameworks, just actionable tools you can apply right away.
We’ll address key questions such as:
● How do you choose the right international market(s)?
● What does international growth require from your team and organisation?
● How do you validate if your proposition resonates in a new market?

This session is hosted by DutchBasecamp, specialists in helping startups and scale-ups expand internationally. Our approach is based on years of hands-on experience with over 750 companies navigating the challenges of international growth. DutchBaseCamp will be represented by Hugo Niezen. This session is made possible by ROM Utrecht Region.

Who is it for?
Startups and scale-ups that want to grow internationally, or are already expanding and want to do so more effectively.

What is the key takeaway?
Get inspired, learn from fellow founders, and discover how to approach internationalisation both strategically and practically.